Lotto Billboards


Each one of these models was made out of an actual Lotto ticket — just like the one you bought at the dairy last night. So these things are small. I had to wear a magnifying lens on my head. I could only handle the tiny parts with tweezers because my sausage-fingers were just too big. I dropped the Sphinx’s head on the floor, my dog thought it was a treat and ate it.

Client: New Zealand Lotteries. Agency: DDB, Auckland

  • Lotto Billboard-Sphinx
  • Lotto Billboard-Palm Tree
  • Lotto Billboard-Boat
  • Lotto Palm Tree in situ