Phileas Frog packaging
Created for the ModelShop brand from Taiwan, the Phileas Frog line of products are unique, to say the least. Designed by master automata creator Keith Newstead, each assembled model comes to life by simply turning a crank handle. The packaging needed to suggest movement while clearly showing the product, and on the back, explain all details of the model as well as the accessory spinning City Discs. There’s also a story (based loosely on Jules Verne’s Around the World in 80 Days).